Marketing

Master of Science

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Quick Facts

Credits Required: 30

Cost Per Credit: $1100.00

Top 1%

of all Higher-Ed
Institutions

- Center for World University Rankings, 2024

In Best Value Among
Arizona's Public Universities

- Payscale, 2022

Eller College of Management

Program Details

The Master of Science in Marketing program at Eller College of Management provides a rigorous education to advance your marketing career. You'll gain a strong foundation in data-driven decision-making through a core curriculum covering key areas like marketing management, statistics, and strategy. Two specialized tracks – Marketing Analytics and Brand Management – allow you to deepen your expertise in areas aligned with your career goals.

Enhance your knowledge with electives such as Digital Marketing, Pricing, and Advanced Regression for Business Analytics, tailoring your degree to your specific interests. This comprehensive curriculum, combining strategic insight and cutting-edge analytical techniques, empowers you to design innovative marketing strategies that drive business performance.

Eller's MS in Marketing program, the only one of its kind in Arizona, is taught by distinguished faculty renowned for their pioneering research. The program immerses you in real-world applications, focusing on product innovation, marketing analytics, and integrated marketing communications. You'll join a community of driven individuals committed to shaping the future of marketing.

Graduates emerge with both theoretical knowledge and practical skills, prepared to excel in diverse industries. The program's emphasis on strategic thinking, data analysis, and digital expertise, along with hands-on experience using tools like SPSS and Excel, ensures you're ready to tackle the evolving challenges of the marketing field and achieve long-term career success.

View detailed program information

You must have completed a bachelor's degree in any field of study with a 3.0 GPA to apply for the program.

*Residents of some U.S. Territories may not be eligible. Please see our Eligibility & State Authorization page for more information.

Courses

The curriculum for this program includes:

This course provides a comprehensive market and customer analysis framework, focusing on key decisions related to product development, pricing, promotion, and distribution. Emphasis is placed on marketing management theories and practices to maximize customer value and satisfaction.

Learn advanced probability and statistical analysis concepts, including random variables, sampling distributions, hypothesis testing, Bayesian analysis, and time series. You will develop the skills to apply statistical methods to real-world business problems.

Explores the development and execution of long-term marketing strategies, emphasizing customer focus, competitor analysis, and market opportunities. Topics include customer value creation, loyalty management, market segmentation, competitive positioning, and integrated strategies for pricing, branding, and digital marketing. Prepare for leadership roles in brand management, digital marketing, sales, and corporate strategy.

Gain the tools to identify and address management information needs through effective research. The course covers evaluating research methods, data collection and analysis techniques, and the application of research findings to inform strategic marketing decisions.

Learn strategic customer relationship management approaches, including customer identification, acquisition, development, attrition, and retention. Analytical tools are used to explore customer databases, the lifetime value of customers, and the return on marketing investment.