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Digital Retailing

Undergraduate Certificate


of All Higher-Ed Institutions

-Center for World University Rankings, 2022


University in Arizona

- U.S. News & World Report, 2021

Quick Facts

Credits Required: 12
Cost Per Credit: $525
University of Arizona Forbes building front steps

College of Agriculture, Life & Environmental Sciences

Program Details

The restructuring of the retailing sector has caused dramatic increases in the need for digital retailing professionals. The Digital Retailing Undergraduate Certificate provides you with the essential knowledge and skills to enter or transition into the high-growth digital retailing industry. 

This certificate is designed to provide an entry into digital retailing careers, and the background entrepreneurs need to create and grow digital retail businesses. It is also ideal for working professionals with traditional store-oriented retail operations, merchandising, or marketing backgrounds who want to transition into digital retailing and e-commerce.

This interdisciplinary program is focused on digital marketing, management, website development, and programming within the digital retailing space.

The retail industry is evolving rapidly as consumers adopt digital shopping technologies, and omnichannel services are growing at lightning speed. By developing your specialized career training in digital retailing, you will be prepared to meet these changing demands.

*Residents of some U.S. Territories may not be eligible. Please see our Eligibility & State Authorization page for more information.


The curriculum for this program includes:

RCSC 205: Merchandise Planning and Control
RCSC 260: Shopper Data and Business Analytics
RCSC 360: Digital Retailing
RCSC 434: Omnichannel and Multichannel Retailing



Earning your Undergraduate Certificate in Digital Retailing will build core skills, including:

  • Customer experience management
  • Consumer research
  • Retail mix management
  • Digital shopping environments
  • Consumer behavior
  • Brand management
  • Market analysis
  • Value creation
  • Business communication
  • Digital design
  • Web development practices
  • Forecasting
  • Campaign planning
  • Problem solving
  • Critical thinking

Graduates of the Digital Retailing Undergraduate Certificate program will be prepared to pursue the following careers:

  • Customer Retention Specialists
  • Digital Community Builders
  • Digital Content Managers
  • Digital Operations Managers
  • E-Commerce Business Analysts
  • E-Commerce Buyers
  • Merchandise Planners
  • Retail Customer Experience Managers
  • Retail Website Developers & Managers
  • Search Engine Optimization Specialists
  • User Experience Managers
  • User Experience Designers
  • Warehouse and Fulfillment Managers