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Applied Humanities: Business Administration Emphasis

Bachelor of Arts

Top 3%

Online Bachelor's Program in the Nation

- U.S. News & World Report, 2024

Top 25

Public Flagship University

- U.S. News & World Report, 2024

Quick Facts

Credits Required: 120
Cost Per Credit: $500
Arizona Stadium Block A

College of Humanities

Program Details

Solve future-oriented business problems by earning a BA in Applied Humanities: Business Administration emphasis.

In this emphasis, you will learn fundamental business administration and entrepreneurial leadership concepts through the integrative, global, intercultural, and forward-looking practices of the humanities. You will also study and practice the variety of organizational, collaborative, and leadership skills that are most often used in administrative contexts. 

Upon graduation, you will be prepared to work in diverse and emerging fields connected to national and international business administration. You’ll work firsthand in the development of mission/vision/outreach plans, commercial sponsorships, customer and project management, and public speaking. 

The BA in Applied Humanities provides students interested in dynamic and in-demand careers with an interdisciplinary education. Combining professional skills in these areas with the cognitive, creative, international, interpersonal, and intercultural intelligence taught in the humanities, this program offers a vital edge in these rapidly changing professions.

The program involves a mandatory internship that can be completed remotely.

*Residents of some U.S. Territories may not be eligible. Please see our Eligibility & State Authorization page for more information.


Courses in this emphasis include:

MIS 111: Computers and Internetworked Society
ECON 200: Basic Economic Issues
BNAD 301: Global and Financial Economics and Strategies
BNAD 302: Human Side of Organizations
BNAD 303: Marketing Principles, Concepts and Tools



Earning your Bachelor of Arts in Applied Humanities: Business Administration Emphasis will build core skills, including:

  • Intercultural competence
  • Collaboration
  • Analytical abilities­
  • Written communication
  • Oral communication
  • Entrepreneurial skills
  • Storytelling
  • Flexibility
  • Leadership
  • Organizational skills
  • Problem solving
  • Strategic planning
  • Professionalism
  • Abstract and critical thinking
  • Opportunity recognition
  • Resource mobilization
  • Innovation development

Graduates of the Applied Humanities: Business Administration program will be prepared to pursue careers in the following fields:


  • Financial advising
  • Market research analysis and promotion
  • Sales management
  • Business consulting
  • Financial analysis
  • Human resources
  • Small business ownership
  • Loan management
  • Workforce training
  • Workforce development
  • Entrepreneurship