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Applied Humanities: Consumer, Market & Retail Studies Emphasis

Bachelor of Arts

Top 3%

Online Bachelor's Program in the Nation

- U.S. News & World Report, 2024

Quick Facts

Credits Required: 42
Cost Per Credit: $500
Business owner working on budget

College of Humanities

Program Details

Learn technical, practical, and professional knowledge in the Bachelor of Arts in Applied Humanities: Consumer, Market & Retail Studies program. This degree combines skills essential to the design, marketing, and sales of products with the cognitive, creative, and interpersonal intelligence of the humanities.

You'll learn fundamental retailing/consumer science perspectives and how to apply them to public-facing, community-connected, and humanities-oriented projects. You'll also gain a consumer-centric perspective into the dynamic world of retailing and its many businesses. You’ll discuss current industry developments and focus on practical business decisions that increase profitability. Other fundamental skills areas include supply chain management, leadership, ethics, and more.

This degree is ideal if you’re interested or already working in marketing, retail, or consumer services. Upon graduation, you'll also have a range of diverse career options, including management, marketing, and product design/distribution.

*Residents of some U.S. Territories may not be eligible. Please see our Eligibility & State Authorization page for more information.


The core curriculum for this program include:


RCSC 114: Introduction to Retailing
RCSC 205: Merchandise Planning & Control
RCSC 240: Consumer Behavior
RCSC 260: Shopper Data & Business Research
RCSR 310: Retail Management & Operations
RCSC 350: Supply Chain Management
RCSC 384: Leadership, Management & Ethics



Earning your Bachelor of Arts in Applied Humanities: Consumer, Market & Retail Studies Emphasis will build core skills, including:

  • Abstract and critical thinking
  • Analytical abilities­
  • Collaboration
  • Entrepreneurial skills
  • Innovation development
  • Intercultural competence
  • Leadership
  • Opportunity recognition
  • Oral communication
  • Organizational skills
  • Problem solving
  • Professionalism
  • Resource mobilization
  • Storytelling
  • Strategic planning
  • Written communication
  • Flexibility

Graduates of the BA in Applied Humanities: Consumer, Market & Retail Studies program will be prepared to pursue the following careers: 

  • Brand Manager
  • Digital Marketing Manager
  • Digital Retailer
  • Distribution Manager
  • E-commerce Project Manager