BA in Communication Image


Bachelor of Arts

Open up careers in a variety of fields by learning how humans use communication to structure their environments and determine the nature of their relationships with others.


This Bachelor of Arts program centers on the scientific study of communication, including its processes and effects. Students may take courses related to interpersonal communication, social influence and persuasion, or the social effects of media and new information technologies. Because communication is the most fundamental social behavior by which individuals function within society, its study is relevant to many academic and career interests. However, the major does not focus on specific skills training such as public relations, broadcast journalism or sports marketing.



View detailed program information

Career Level: Undergraduate
Degree: Bachelor of Arts
College: College of Social And Behavioral Sciences

Cost & Eligibility

Per Unit Cost: $500
*Residents of some U.S. Territories may not be eligible. Please see our Eligibility & State Authorization page for more information.

Wondering about the specific classes you can take in this program? See the course descriptions below.

  • COMM 415: Nonverbal Communication - Theory and research on nonverbal communication codes (kinetics, touch, voice, appearance, use of space.) and social functions (impression formation and management, relational communication, emotional expressions, regulation of interaction, social influence).
  • COMM 417A: Relational Communication - The relational communication process and messages people use to define interpersonal relationships, including dominance-submissiveness, affection, involvement and similarity in close relationships.
  • COMM 451: Communication and Emotion - This course focuses on the role of emotion in the communication process examining various theoretic perspectives that explain what emotions are and what they do. This course will also articulate the roles of each class of emotions (joyful, hostile, social, etc.) in human communication, and adjudicate various applications of emotion research and theory in effective communication practices.
Student taking a UA Online course


Earning your Bachelor of Arts in Communication will build core skills, including:

  • broadcast industry knowledge
  • communication skills
  • creativity
  • editing
  • research
  • social media
  • technical writing
  • writing

Explore career opportunities that graduates holding a Bachelor of Arts in Communication have pursued

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Are You Sending the Right Message?

Your communication style can make or break relationships with friends, spouses, colleagues and even prospective employers. Explore how the BA in Communication can help you build healthy, positive connections.

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