BAS in Arts, Media and Entertainment Image

Arts, Media and Entertainment

Bachelor of General Studies

Students looking to pursue careers in arts, media, entertainment and related fields must develop the ability to analyze, create and distribute art and measure its effects.


The Bachelor of General Studies with a focus in Arts, Media and Entertainment program provides skills in criticism and evaluation of art forms, the processes by which art and creativity are communicated, and promotion and marketing in the performing arts. By developing a knowledge of art, music, media, cultural traditions, and popular culture, students will build a solid foundation for a variety of careers. Arts, Media and Entertainment graduates work in print media, film and television, theater, public relations, outreach and marketing. This focus theme is also good preparation for graduate studies in media arts, art history and cultural studies.

General Studies, like many majors, teaches content and skills that can be applied to a wide variety of career fields.

View detailed program information

Career Level: Undergraduate
Degree: Bachelor of General Studies
College: College of Humanities

Cost & Eligibility

Per Unit Cost: $500
*Residents of some U.S. Territories may not be eligible. Please see our Eligibility & State Authorization page for more information.

Potential courses within this theme are listed below; work with your adviser to choose your specific path. 

  • MUS 109: Rock and American Popular Music - A survey of music in the rock era highlighting individuals, particular pieces of music, issues related to the role music plays in shaping social interaction and worldview.
  • MUS 231: Jazz History - The development of Jazz in the United States.
  • ENGL 300: Literature and Film - Comparative study of literature and cinema as aesthetic media.
  • AFAS 371: Hip-Hop Cinema - A strong foundation in the history and development of hip hop cinema. Major films, directors, and movements are studied within their historical, social, and cultural context, with a focus on the aesthetics of visual language and cinematic techniques.
Student taking a UA Online course


Earning your Bachelor of General Studies in Arts, Media and Entertainment will build core skills, including:

  • broadcast industry knowledge
  • budgeting
  • collaboration
  • communication skills
  • creativity
  • planning
  • problem solving
  • research
  • scheduling
  • social media
  • writing

Explore career opportunities that graduates holding a Bachelor of General Studies in Arts, Media and Entertainment have pursued

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