Business Administration - Eller College

ENTR 523R: Customer Focused Entrepreneurship

This course is an experiential, laboratory-like experience where students learn to develop customer driven products or services. Students will learn entrepreneurship by practicing a data-driven approach to entrepreneurial decision making and applying fundamental techniques like requirements gathering, hypothesis development, experimentation, testing and validation.

ENTR 523R: Leading and Organizing for Innovation

This graduate level course will focus in on what is increasingly understood to be a primary reason for the gap between aspirations and outcomes for innovation and entrepreneurship: the leadership and organization of the innovative process.

ENTR 565: Global Social Entrepreneurship: Introduction to Financial Accounting

This is a hands-on course whose principal objectives are to help you understand how culture and the global context impact social innovation and doing business internationally and to help each student prepare personally and professionally so their ideas may succeed globally. This course teaches students about the process of Global Innovation. It builds upon the entrepreneurship concepts of finding a meaningful problem, developing a solution to that problem and aligning that solution to a customer base.

ACCT 551: Financial Statement Analysis

The purpose of this course is to build skills related to understanding accounting disclosures and using the information contained in financial statements. Course topics include profitability measurement, credit analysis, footnote analysis, forecasting and valuation. Cases and examples are used extensively to enhance understanding of key issues and concepts. 

FIN 513: Fundamental Financial Modeling

This course designed to introduce students to fundamental theories and methods underlying the practice of financial valuation. The course will require students to apply concepts, principles, and analytical methods from FIN 510E in a comprehensive manner. Significant time outside of the classroom will be required for the project. This work is to provide students with experiences similar to those faced in the workplace where information is often imperfect and data is often vague or ambiguous.

The goal of the course is to provide students with a framework that will enhance their ability to analyze complex financial issues faced by real-world managers and to become proficient in solving such challenges via spreadsheet modeling.

FIN 520: Investment Analysis and Management

The purpose of this course is to develop an understanding of current practices in investment management. The focus of the course will be on the selection of appropriate assets to meet specific investment goals and objectives. Course topics will will include an overview of securities and their markets, analysis of investor needs and the assessment of portfolio performance. Hands-on exercises and cases will be used to reinforce the understanding of course topics. 

MKTG 530: Integrated Marketing Communications

This course focuses on integrated marketing communications, which includes packaging, advertising, websites, promotions, press releases, corporate facility design and layout, in-facility signage, employee attire, employee pamphlets, corporate policies, corporate communications and annual reports; all firm-authored communication to its various constituents. We will be evaluating the execution of planned and emergent corporate and marketing communications and designing integrated, effective, new brand communications. You will be responsible for conducting primary and secondary research, recognizing branding and communications theories in action and creating effective corporate communications and marketing campaigns. We will be focusing on healthcare. Specifically, we will be honing in on consumer data streams, improved diagnostics and consumer compliance to healthcare regimes.

MKTG 531: Social Media Marketing

This course is designed to introduce students to the complexities of social media marketing through revealing foundational theories and associated concepts of collective behavior, social influence and social media marketing.

MKTG 546: Marketing Strategy

This is a course in marketing strategy. The key objective will be the development of a long-term marketing strategy for a company or business organization by focusing on its customers, competitors and market opportunities. The course provides an opportunity to broaden your understanding of strategic marketing and to develop skills and gain experience in formulating, implementing and monitoring marketing strategy.

MKTG 572: Marketing Research for Managers

This course is designed to provide an overview of applied research methods as used in marketing research and as tools to help make effective marketing decisions. The course is for managers who will be using marketing data rather than those doing "marketing research."

BNAD 523: Business Law

Law permeates virtually all aspects of business, and a basic understanding of business law is critical for managers. In that regard, this course introduces students to the fundamentals of contract law, corporate law, securities regulation, employment law, mergers and acquisitions law and property law. We will cover the principal legal rules and issues in these areas and discuss how they impact business operations and transactions.

MGMT 524: Groups and Teams

This course is designed to provide students with the knowledge and skill needed to maximize performance in today’s team-based work environments. The course will progress according to the classic forming, storming, norming, performing and disbanding model of team development. Students will, for example, learn how to identify the best team members, motivate the team to achieve organizational objectives, resolve conflict within the team and improve outcomes such as team decision-making and group creativity.

MGMT 566: Advanced Negotiation

Successful leaders and managers understand that negotiation skills greatly aid them to achieve their own and their organization’s goals. This course introduces student’s to the basic elements of negotiations, including preparing for negotiations and selecting the best negotiation strategy.

MIS 511: Social and Ethical Issues of the Internet

Broad survey of the individual, organizational, cultural, social and ethical issues provoked by current and projected uses of networked computers on the internet. 

MIS 515: Information Security in Public and Private Sectors

This course exposes students to a broad range of cyber and information security topics focused on awareness of confidentiality, integrity and availability. Course is approved by NSA/Committee on National Security Systems and accepted as a model curriculum course for the Information Systems Audit and Control Association (ISACA).

MIS 516: Information Security Risk Management

The objective of this course is to provide students with a thorough and operational knowledge of information security so that this critical area is recognized as a management issue and not an IT issue. 

ECON 556: Health Economics

Healthcare expenditures now account for more than 1/6 of Gross Domestic Product in the United States. This class will explore the sources of funding for those expenditures and the rapidly changing trends therein.

MGMT 534: Healthcare Quality and Reliability

This course will explore the principles of High Reliability Organizations (HRO's) and apply them to healthcare organizations.  We will begin with investigating the need for a paradigm shift in healthcare culture that addresses healthcare reform, value-based purchasing, healthcare regulation and the increased complexity in healthcare that makes it nearly impossible to eradicate all healthcare errors.  The course will then explore High Reliability Organization Theory and the driving principles behind it.

MGMT 536: Leading Healthcare Change

Healthcare organizations need to adapt to the rapid changes occurring in payment models, delivery mechanisms, technological advances, disruptive innovations, and industry reorganization. This course covers theory and technique for leading organizations through transformation at the broad strategic level and in terms of improving operations, all within the unique context and challenges of the health care industry.

MGMT 537: Leadership in Healthcare

There are literally hundreds of different theories and models of leadership. Rather than studying these different theories and models, we will examine leadership from a practical perspective.  Across these theories, there is a common set of effective leadership practices.  These practices do not encompass everything a leader needs to do to be effective.  Nor do these practices address all the nuances of leading different types of people in different healthcare settings.  Nonetheless, they represent a foundation for exemplary leadership and if you can master these practices you will be more effective at leading healthcare teams, departments, and organizations.

MGMT 538: Healthcare Organization and Management

This course focuses on the management and organization of health care delivery, particularly in the United States. The course examines the salient features of the health care context, the unique challenges these features produce for managers in that industry, and solutions that organizations have used to address those challenges. Micro to macro challenges and solutions are explored, with a particular emphasis on the ways that leadership, human resources, culture, operations, organization design, and strategy influence the quality, safety, and costs of care and the patient experience. Graduate-level requirements include a written single, 8-12 page paper (text only, not counting references, tables, charts, etc.)