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Information Science and eSociety

Bachelor of Arts

Pursue a Bachelor of Arts degree or an undergraduate minor in Information Science and eSociety and open doors in online marketing, digital information management and related fields.


The bachelor's degree in Information Science and eSociety involves interdisciplinary curricula focused on the convergence of digital information and contemporary social life and work. Students will be well trained in sociocultural issues, data organization and analysis, information management, and related technical skills. Social media marketing, online collaborative work, and digital information use and management across health, education, business or civic sectors typify contemporary professions that relate to this degree.

Inquire about the School of Information's Accelerated Master's Program (AMP), designed for exceptional undergraduate students to complete a B.A. in Information Science and eSociety and an M.A. in Library and Information Science in as little as five years.

View detailed program information

Career Level: Undergraduate
Degree: Bachelor of Arts
College: College of Social And Behavioral Sciences

Cost & Eligibility

Per Unit Cost: $500
*Residents of some U.S. Territories may not be eligible. Please see our Eligibility & State Authorization page for more information.

Wondering about the specific classes you can take in this program? See the course descriptions below.​

  • ESOC 300: Digital Storytelling and Culture - A foundation for understanding how stories shape communities, identities, memories, and perspectives on our lives. Topics examined include influences on digital storytelling, institutional contexts of production, the audience, and needs or goals of the digital storyteller.
  • ESOC 318: Disruptive Technologies - An introduction of key concepts and skills needed for those working with information and communication technologies (ICT). The course includes topics such as hardware and software technologies, as well as topics including processing and memory systems, diagnostics and repair strategies, operating systems in both desktop and mobile devices. Students will be challenged to consider current technological disruptions colliding with social needs.
  • ESOC 317: Digital Crime and Social Media - A powerful introduction to criminal activities taking place in relation to digital information, big data, and social media. Students will be required to consider some of the most common legal issues faced today with regard to personal, organizational, and political data.
  • ESOC 150: Social Media and Ourselves - A gateway to understanding and investigating how social media sites influence us and are influenced by us. This course will look critically at the role of social media in our relationships and their impact on society.
  • ESOC 210: Hacking and Open-Source Culture - This course examines the popular image of hackers and hacking by considering the larger cultural context of information sharing in the digital age. An introduction to theories and practices of information sharing including the public domain, information as a common public good, hacking, copy left, open source software, open access publishing, and the creative commons will be discussed.
Student taking a UA Online course


Earning your Bachelor of Arts in Information Science and eSociety will build core skills, including:

  • communication skills
  • marketing
  • data analysis
  • social media
  • information management
  • interpersonal skills
  • data organization
  • teaching
  • writing

Explore career opportunities that graduates holding a Bachelor of Arts in Information Science and eSociety have pursued

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Master Our Digital World

We are surrounded by technology that has transformed the way we consume and create digital content. Examine human behaviors, including how and why we have become so deeply engaged with technology.

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